A signature style – upcycled denim patchwork with hand embroidery – was born during a MA Fashion course at Kingston University London, in 2013.

I am interested in the concept of identity,

blending in or standing out?

I also think a lot about the integrity of a garment. I want every piece that I make to feel special, and I would love it if the owner of the garment felt that connection.

The design ethos behind all my work embraces the thought of wearing, loving, caring and mending – turning old into new.

Have any questions? I would love to hear from you.

💌 hello(at)elinapriha.com