H E L L O !

I am a designer, maker & self-proclaimed denim artist. I started experimenting with recycled denim almost a decade ago but truly found my style during a Master’s Degree in Fashion at Kingston University, London. The label was established straight after in 2013. My signature style is upcycled denim patchwork with hand embroidery.

“The design philosophy behind all my work embraces the thought of wearing, loving, caring and mending – turning old into new. I have been thinking a lot about the integrity of garments, I want every piece that I make to feel special, and I would love it if the owner of the garment felt that connection.”


© 2017 E L I N A P R I H A